My dream - my friends writers, social scientists, artists, designers and especially "other" (and also to the athletes, physical educators and fellow trench)
It's about JMF - The Journal of Musculaçãoe Fitness.
Day March 20th I made an appeal to friends of "area" to take a proactive stance in defense of a media and communication channel committed to public interest and truth. The goal was to add to our efforts, strengthening a consistent design. To no avail, of course: I think when people read "For to sign the JMF - arguments in defense of right to information and free criticism "should have thought it was just me, advertising the magazine for which I write. The majority should not have even read (I copied down the original email).
But I am one of those critters insistent when it comes to design such a visceral - and theirs, I had a pair of threes in life. Only this time, do not talk to colleagues in sport, profissãoe trench. That way, the subtext implies that if only the staff working on resistance training. No: this letter is addressed to all my contacts.
I speak to former colleagues from academic to begin with. Firstly, because they are mammals, bipedal, living beings, and because we had crossed together by corridors free of the Ivory Tower Uspeana, we have an obligation to ensure the best scientific evidence ; is, who it hurts. Even if the sore be yourself, or the head of his department, or students, or the owner of his gym-club, frequented more by guilt than conviction - no matter, you have an obligation in relation to criticism for being awarded with public money to do so. Do you think that the information contained in these pages is less reliable than the notebook Balance Sheet because the latter prevents the images that provoke the reaction of differentiation will? Your prejudice? Let there, buddy! Self-reflection in the vein! You die from back pain every day, shivers with their triglycerides out of sight, no longer knows how to control their weight and will not read our magazine because of a prejudice that with 30 seconds of sound anthropology you deconstruct? Leave this: the class of the "not read and did not like" has no place in a future full of surprises and that we will require creativity, versatility and minimal tolerance.
I address the my family and close friends who are not athletes or physical education and not "trench-mates" in the heroic war against prejudice above. Not yet. The reason here is love: these are people whose welfare matters to me most of all. JMF is a project where commitment to the best of my effort to actually believe that the information contained in it has the power to change the quality of life of those who read. I can bet a pound of cherries (fresh, yes, love) that you will enjoy 25-85% content. If you are very annoying and tough, 25%. If you're open-minded, up 85%. And that's because you're not a physical educator!
I turn finally to my friends and contacts in the media, arts, advertising and related areas. Pardon my redundancy, but, first, because they are bipedal, mammals and, logically, take care minimally for their health. But also because their input on the format and style of information interests me.
And why should I care? Because Eugene has a dream, many dreams, many dreams and why he was able dream, generations of us engaged in the design of a comprehensive and inclusive concept of health, were also able to dream. Today our magazine is read by tens of thousands of people. Few. I dream of many dozens. I dream of a few hundred thousand. I dream of all those who can understand the words of the text contained within our magazine - it gives many hundreds. We write with care and clarity of inclusion.
I further: I dream of a world in which millions have access to such reliable information (based on the best scientific evidence and also at the forefront of practical knowledge) , stimulating, fascinating, surprising and fun. Millions to read our content and make a decision according to their best interest. Millions who, through her, have the weapons to defend the lies of an unscrupulous and fitness market in the wild, where anything goes to win the million pennies at the expense of health of all.
is irrational? Unattainable? Maybe. But every dream is a North to action. A format for desire. A prospect for happiness. Without it, we die. So I present again (and again and again ...) I have embraced the project yesterday, today and hug hug tomorrow JMF.
Not this time I speak to friends athletes, physical educators and "partners trench" I assume that simply by knowing me, are already adequately submitted JMF and know my commitment to the magazine.
If one only one who gets this e-mail or read this blog post buy the magazine, I won. If one only one to sign, won the cube.
important to me? No: I fight the same way, winning or not.
Greetings
Marilia
----- Original Message ----- From
: Marilia Coutinho
To: @ gmail.com merton.mzm
Sent: Saturday, March 20, 2 010 7:35 PM
Subject: Why sign the JMF - arguments in defense of the right to critical information and free
Ladies and gentlemen of sport, profissãoe trench
Most who are receiving this email is directly or indirectly related to the Greater Area of UAA ; of sub-areas as diverse as Education Physics, Nutrition, Education and Medicine.
Some are more directly linked to the market (owners of gyms, supplement stores or factories, equipment), others to practice (coaches and athletes) and others to know (researchers, teachers).
Regardless of the category you are, you have to be clear that the broad universe of these areas are permanently flooded by dangerous simplifications, propaganda misleading, lies or even the most blatant quackery.
Unfortunately, gentlemen, it all makes money. This is the world we inhabit.
Before each of us lies a choice: stand still, watching the growth of false promises, pure nonsense and groundless fads, or react? Accept the expansion of initiatives that hurt the dignity of our practices and professional sports, in disregard of the truth (always provisional, but always and necessarily founded) or resisted within the principles we always knew to be right and is ; tico?
I'm just a writer and reader of the JMF, like most of you. But I know now more than before, that this vehicle is a tool with which we have to make the best possible decisions in this sea of confused speech.
I come here to make an offer that you need this quality information to make decisions, to work, to train or to entertain. I suggest that you reflect on how to resist a dominant trend of "boaformização" information is a responsibility of every one of us or not: only a small group should perform this function.
I think history has shown that the first alternative is correct. If YOU need this information, then defend it. Take the initiative. Subscribe to the magazine. Write to her. Discuss with your friends.
If you are an entrepreneur, announces the JMF instead of throwing your money away on vehicles whose can not print due seriousness and credibility to your product.
If you own a gym, give your student the opportunity to learn a little about your training and your options. Help him overcome alienaçãoe appropriating one's own body: to assure that critical information is a powerful tool for customer retention.
Finally, I think its important to make clear the reason that my campaign as neutrality of interest not exists. As a technical writer, I want to defend the space I have to write what I think is right: critical information with the best scientific evidence at the time and unfettered trade hidden agendas.
Signing the magazine and helping to keep alive this space for information, entertainment and critical reflection on training, you win, I win, win and win all our professions to population because the professional critic who turns learning in action in favor of Public Health.
Thanks,
Marilia
Again in the air, completely redesigned their site JMF
visit: www.jmfbrasil.com.br
78th edition, on newsstands in late March.
