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Illustration genius of the powerlifting Marcelo

We've got our table at the end user, our technical writer and my editor. At this point, the situation gets complicated and the threads that entrap them. The quality of the magazine from the standpoint of the user's interests end is directly related to the identity of technical writers and editors, which in turn are either not recruited for this market as other determinants: the relationship between production academic and the market in that specific area, the relationship between the journalist and academic themed monopoly on disseminating technical status disclosure the technique for the academic and journalist, among others.

These relationships, in turn, are influenced by the nature of the publishing market divugação technique, whose features are largely shaped by related industries, either as owners, sponsors or advertisers of the magazine issues.

A good scientist or technician in any field, accepted gladly the invitation to write a story for the Folha de Sao Paulo (in any of his notebooks, which are similar to regular thematic). For decades, this journal has cultivated the image of quality, exemption ("Leaf, tail stuck to the reader), opinion maker, as well as a forum for debate for elite. A good scientist, doctor or nutritionist writes for Fitness. "Get it wrong".

Not coincidentally, Health magazine has become a paradigm of bad quality editorial, the subject of scholarly articles and theses. In a gradient variations, this publication is situated on the edge of persuasive speech disguised as entertainment, entertainment associated with alienating conservative values, the blatant appeal to the emotional comfort that certain statements (false) cause, bordered on blackmail. All the clichés aesthetic, social and moral are there, in all editions, kaleidoscopically.

The problem is that a relevant part of the projects editorial in health, nutrition and training in Brazil, "saw Fitness." The formula is so successful that it attracted international investment: This year Brazil entered the giant Shape ( http://www.revistashape.com.br/index.php/master_page ) . The April implanted the Brazilian Men's Health about five years and she was far enough away from the American parent. In Men's Health, is invariably a "diet of the abdomen ( http://menshealth.abril.com.br/revista/28.shtml ). The Shape unabashedly brings the title of a proposal relating to "body toned without weight lifting" (I wonder if it would not fit a lawsuit for illegal practice of profissãoe quackery by CREF).

A strategy to understand the problem is the loss of advertising revenue of magazines and newspapers. With the diversification of medias and especially with the portals on the Internet, some substantial advertising budget on trade and industry has shifted to them. This budget atrophy may have triggered a funnel shape and content. It seems intuitive: the more money available, the easier it is to experiment with new and niche formats. The less money, investment tends to focus on safe return.

The output of traditional American combat this was raising revenue leakage back the advertiser to his "arm digital ". With the sites of publications, magazines (printed) return to vitality, reclaiming the lost advertising revenue for the printed version.

Perversely, this has not happened in Brazil. The effect was fully submit the publishing industry magazine industry topics, making it hostage to their interests. Thus, the uphill struggle for the establishment of the principles of neutrality, impartiality, and depth were critical drain below, along with advertising dollars.

Advertiser Brazilian, spoiled, have no interest in critical content in the magazine where advertising. The more "soft" (read: superficial and instantly perishable) are matters better, because the magazine is turned into a book publicist. Some catalogs are already advertising "face" of the magazine in our area, without the reader to give account of transvestism. Magazine or newsletter owners are not in themselves a bad thing: the U.S. industry supplements Vitamin Research Products has high quality technical newsletter, where renowned scientists and doctors write ( http://www.vrp.com/newsletter.aspx ). This is the opposite effect to that observed in Brazil: a consumer market demanding Forcaos industry to invest in information about and communication of quality to win the confidence user.

Instead of the virtuous circle commented on the first article in this series, what we see is a vicious circle: the advertiser spoiled invests conservatively in the vehicle more attractive and less critical cal as possible. The reader who has never been fully educated as critical and demanding consumer of information for decision making, buying the magazine and conservative surface, stimulating the tyranny of the advertiser.

How to combat this vicious circle? As alternatives to ensure publications charlatans in health? How to prevent good projects editorials deteriorate into a "boaformização? How do these healthy alternatives editorial projects economically viable?

questions that remain for the next articles.

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The market for Brazilian publishing technical disclosure: the case of physical activity and training (Part 2)

began to discuss the dilemmas and challenges of thematic magazines in physical activity and training by the end of the end user. The production, consumption comercializaçãoe magazine issue involving many other stakeholders and relevant institutions. Today we will talk about the production what is consumed by the end user. I will talk specifically about the production of the contents of articles and news stories.

Like I said, the end user consumes four things in a magazine: information, entertainment, values and emotional comfort. This includes everything that he is consciously or unconsciously in the journal: the explicit content of a text news story or other content on different strata of conscious access, images or news story, advertising texts and images, sizes, colors, arrangements and many other elements of visual communication of text and image, the texture of the paper, the organization include of, etc..

The lowest level of production of the journal issue is the production of text and image or news story, also called informational text (the nomenclature of which I disagree, because there information everywhere). The "ideal type" of the text or news reporting is neutral, explicitly justified arguments and sources. For many years the sociology of knowledge and linguistics has shown that there is strictly neutral speech even harder sciences. There would then be a gradient between the neutral and factual discourse more and more persuasive. Example: "are dumbells equipment for resistance training consisting of two structures with variable weights attached by a short bar for grip versus the dumbells Masteraçoboaforma have the vulcanization of protecting the high quality side calibrated weights up to 15 micrograms variatios knurled grip high adhesion for greater safety. Buy dumbells Masteraçoboaforma SuperDeluxe. "

Even without the utopian absolute neutrality, neutrality, organized skepticism and empirical consistency are ideal to be pursued. Just as in science there is a total exemption on peer review, to give these values introduces an MMA able to quickly destroy all that is best in our culture.

Thus, the technical writer will never be completely neutral because it has interests and agendas - hidden or open. He has his affiliations methodological admiration for authors and icons and a lot of that is not purely intellectual. But it should be charged by the largest possible exemption publishable in its parts. This is the only way to make the return to work: the journal (magazine), the exemption requires the author must give assurance that it will not undergo any Coers it to defend their views, provided they comply with the agreed start methodological elements (such as exemption consistent empirical explanation of sources, consistency argumentative).

Thus, the good editor helps the author to improve the quality and quantity of information conveyed in the text, without ever changing the substance of the content.

This is ideal, and this is the exception in our country. First, an important part of the authors, willingly or induced by others, trafficking in practice persuasive speech into text or news reporting. The story turns into a propaganda disguise. Let's say the story is about a new technology of free weights that self-adjust the load with a magical little button. The author can report the development of this technology, operating mechanism, interviewing the manufacturer, a pair of users and draw attention to the fact that the benefits or otherwise of the system will be measured with the time of application. However, the author can decide to show (stand, actually) that it is a great revolution in equipment and training before her all the rest will be a disposable past. The most common is to adopt the latter approach, unfortunately.

Moreover, the editorship of thematic magazines in Brazil in general play against the principles that ensure a dynamic publishing market, powerful and influential (those discussed above). I've had a publisher, a magazine supposedly high-quality, imposing change the duration of a particular episode of five for a year. Was "more interesting" shorter. However, interesting or not, one is true, the other is Lie! He never left the area, do not write for this magazine (Piauí). At Galileo, for years, found a publisher who was a good short essay on Darwin with a preposterous and erroneous content. The article was about the danger of creationism. Do not allow the little text from the publisher - not written more for the Galileo (this is called "closed door"). A revised training (already gone) asked me a matter of "light" (which I avoided confronting estilão fitness alienated, please) giving "tips" training for women. Just like me, every technical writer with some ethics has a collection of similar cases.

explore a little of the interests that drive the dynamics described above. Without going into too many technicalities, who studies the production of "symbolic goods" (information, speeches in general) means that they have a value. This value has an important relationship with the status who produced it and "sold". A scientist wants to publish, but also want to be named. Sometimes, rather than publish, be cited. The consequences of the appreciation of his "good" are many and varied and include, to be straightforward, its very physical survival.

The author is a professional technical writer by craft. Although the subject itself is not paid (in the case of some scientific disciplines, Article accepted for publication requires payment), she appreciates the author, the journal, the authors cited, the subject area and a myriad of other components. The author has very worldly interests - not only does it for love of humanity, though he can do it (hopefully you do).

The editor has a great interest: the viability, growth and competitive advantage of magazine editing. He has to balance several sometimes contradictory forces: the author claims more space, and he knows that the additional space will reduce the player's stay on the page, the "journey" through the author's note that he finds very important, but that make the subject boring to the average reader, which can cause a reduction in purchase and magazine subscriptions, which can erode the value of the ad and also attract fewer advertisers, which , in the end, devastates magazine.

With all these difficulties, the world proved it is possible to produce thematic magazines in quality. Not easy, is not trivial, but possible. The more magazines, to a certain extent, on the same theme, rather, the competition is healthy.

This is a topic for another text. For now, we are here.

 

 

 

 

 

 

 

 

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Evolution of powerlifting equipment manufactured in Brazil: a comment on Mark Cannon

The market for Brazilian publishing technical disclosure: the case of physical activity and training (part 1)

What is a thematic journal? The answers are varied and often conflicting. Let's go through this issue by the levels of actors in the process of producing, trading and consuming this item.

begin with the consumer, which will be the focus of this text. The consumer consumes four things in a magazine: information, entertainment, values and other items of group identity, and finally, emotional comfort. There are overlapping. There are also contradictions, and serious.

The first contradiction concerns the nature and role of information in a thematic journal. Much of the thematic and technical journals. Except by magazines erotic / porn, and a few other esoteric, almost everything is technical and largely scientific. We live in a scientific and highly technological society in which these components are embedded in any merchandise, information or action of individuals.

The information therefore has two main functions: to optimize a decision to expand its consumer and the "situation model" of consumer information about the content. Both functions increase the amount of control and power of the consumer information about their individual actions with respect to information content. Several models attempt to explain the relationship between the quality (language, vocabulary, approach, depth, freedom, transparency, inclusiveness, etc..) quality and quantity of info about the decision which affects this information. These models have focused on individual decision, albeit in a social context. Already ampliaçãoe / or updating the "situation model" concerns the relationship of consumer information with a certain context, socially shared .

Say Magazine theme is about cars. Information of good quality and quantity on a system of innovation in fuel use can determine a user's decision about buying a vehicle. You can also show him that the technological route of fuel control systems shows a trend. Aware of this, the information user has greater control over the major themes of fuel systems on fuel-efficient vehicles. Become a most powerful actor, because it has more tools to communicate with other actors (sellers or the vehicles of information). Becomes more costly to the merchant to "push" that a consumer commodity makeup or false information. I find unnecessary to transfer the case to the area of physical conditioning and training, where empurroterapia is what dominates the market.

Thus, information of good quality and quantity increases the critical power and efficiency of decision making of its consumer, generating a virtuous circle (from the standpoint of consumer interests): scale, consumers gradually shape a market of info object An Information the increasingly sophisticated and capable. This, however, is the subject of the next text (produçãoe marketing information).

having brushed the information, let us turn to the consumption of entertainment. A not negligible consumer magazine theme is more interested in content as entertainment than as a tool of empowerment. People generally forget that the educated person is happy by obtaining new information. Pleasure can come from the buzz about the positive elements of the contents of this information (a rare species of white lions are reproducing, for example), and the unusual (monkeys quantify with pebbles), as to funny or as to the form (language, vocabulary).

From the standpoint of the consumer, entertainment and "empower" (to power) are contradictory. From the standpoint of both producer and marketer of information, almost always are in our country.

The question of values is serious. In biological science communication, for example, until today not easy to confront "the best research evidence" racist and sexist ideas about gender and ethnic superiority, even if it (the superior) is a travesty of "difference & rdquo ;. In our case, very serious moral prod wounds, such as moderation, normalcy and naturalness. The speech is the majority of medicine and the industries that feed it, like pharmaceuticals. Thus, the exercise should be moderate, there is a normal weight and a natural shape or functionality. It is subversive to say that with such moderate exercise cardio-vascular diabetic foot will lose, there is no normal weight, but body composition appropriate to the individual and the nature optimized to play in, and not to live in quality or enjoyment. The advertisements in the area of training and conditioning always show the famous tape tummy, the display of balançae a gang of white youths and ever-of the same height (a normal curve flat).

Finally, there is the question of emotional comfort. The content of information, dramatically inconsistent with the moral values of the consumer, can cause discomfort. We must not forget that people have a strong urge of belonging that makes them cling obstinately to the value of normality. In desperation, can not see that normality is socially constructed by the other actors - media, pharmaceutical industry, fashion industry, other health professionals - is a Ficca will unattainable, and not a major segment of the population ("norm"). The lie that a standardized training circuit, without strength, without the slightest foundation saline, three times a week in a correct environment in the hypnotic woman what she sees as "deviations" is almost impossible to combat. The proof is the multiplication of academies that follow this model.

publishing market, unfortunately, is not in disagreement with this trend.

About him speak next. Today we are left with the consumer.

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Fomes sudden and strange

Back to the topic of certifications, specializations or certificates of special training in the general area of health.

Yesterday a colleague physiotherapist saw the three volumes of re-editions of books by Joseph Pilates at my desk. It is part of an automated operation of my professional access the original source of information on any subject on which I should have an opinion, explain or summarize the subject. But it is not just an automatic behavior: it is something that I believe is the basis of good practice in any field. It is the basis of meritocracy - the planning system based on professional merit and competence. This is how I teach my students.

When a particular practice codified knowledge requires a few generations, it is essential that the practitioner knows this route. It is not essential that every biologist has read Darwin's work. It is expected that a specialist in evolutionary biology, however, has read at least important parts of On The Origin of Species . Do not cross my mind ask a therapist if he studied concepts of psychoanalysis by reading the original texts of Freud: I assume you've done so.

Pilates books were there at my desk because I write about a subject related. The colleague then asked how I got these copies, because they would be inaccessible. Now just get on Amazon and buy - all that is required is an international credit card. He then commented that another colleague physiotherapist went to the States, without any practical knowledge of English, gave a crash course in Pilates and currently teaches a program or whatever that a wealthy district of Sao Paulo. In couple of hours dedicated to this week, making five thousand dollars. Shocked, I replied: "wow, burning desire to give the diploma." My colleague said that on the contrary, approved of the conduct of the third and that was the rule in our country.

Had an epiphany of acute pessimism that, in health practices with more hype, the world divides between those who know the thing, and who earns money with the thing. Without overlapping. I must be wrong, of course. It is quite possible that a small minority of those who earn money know what they're talking (and doing). It is also possible that a small minority of those dedicated to studying (a thing) will eventually win some money with it. But overall, what I have seen is that the rule is fraud.

mesmsa I've been pinch a couple of times. I know other colleagues who work alongside the "know how and what" (as opposed to "earn with, whatever it takes") that laugh of his own misery by admitting the number of times that gave them a hat, they took the method without acknowledging the source, among other equally disgusting practices of the ethical point of view.

Então dei um google em “curso pilates” e descobri centenas de programas oferecidos por instituições rigorosamente desconhecidas, cobrando fortunas para certificar alunos em poucas semanas a “dar aula de pilates”.

É evidente que há um componente de conhecimento tácito – aquele não codificado, transmitido de praticante experiente para novato – body in any practice. Well now, who can be naive enough to believe that hundreds of these courses have "experienced practitioners"?

Another colleague reported the situation where a company requested class of tai-chi-chuan in the office. That's right: between the tables. People who know this martial art heritage, though not original, ancient, they know perfectly well that's impossible. They also know that is only able to teach tai chi chuan, the person who has traveled a long training program and followed a strict code of ethics.

However, in the opinion of fellow physiotherapist and possibly the vast majority of healthcare professionals today do not meet the request of the company's demonstration of naivete and lack of commercial vision.

Case Pilates teacher fast food and the dilemma of the master of tai-chi-chuan demonstrate the tragic situation that fitness industry has created for professional education of bodily practices, therapeutic or not. It's an anything goes, where the first victim is the ethics and morality, is the second-practitioner "client", submitted to which I can only describe as intellectual larceny, and third is the public health.

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Security Indoor sports - PART 1: The Cage (power rack) and other equipment in a free course on

November 10, Tuesday, I was finally underwent surgery for anterior cruciate ligament reconstruction planned months. This surgery was a corrective measure for an accident that occurred in training on June 8 this year. Before anyone raises the stupid argument that sport and health that is not exaggerating in some parameter of activity, go forward to make sure the accident was caused by my carelessness. It occurred during a light warm up in the squat, without equipment, with only 120kg. It is precisely in light weights and with whom we have security that most accidents occur. The athlete gets less attention, which is a mistake. Although there is no systematic study on the subject, in conversations with friends, we conjecture that injuries often occur in times of stress unrelated to sports. During these periods, we have lapses in focus during the workout. The glitches and problemões who should be admitted to the party of our sport invade our minds and steal our attention during those lighter weights and times of heating. It happened to me: to return the bar to support, not noticed that both sides of the bar were properly secure. The left side was not. Once dropped the bar on his supposed support, the left side, loose, turned my body violently. The feet firmly fixed on the floor, who was turned to the left knee joint, instant suffering ruptured ligament, amputation of the meniscus, cartilage and bone to the owners.

In a month of rehabilitation work, I was squatting again with an interesting weight (monkey with no support band and soft , 150kg) and planned to keep the colendário competitive. However, looking at the best adaptations Motion to support monkey - one I had not tested yet - I thought wiser to stay competitive and land squats until they did the surgery, the joint was unstable. Any movement of the knees inward or forward, often at high loads and failure would be catastrophic.

Surgery for ACL reconstruction currently has a high success rate in athletes. Mine was done with the tendon graft patellar. The insertion was accurate and mechanically perfect motion. I was discharged on Wednesday. That same day I had a physical therapy session at Hospital Oswaldo Cruz and learned to walk with crutches supporting feet. Immobiliser to sleep.

Thursday respected the orders and did another physiotherapy session, with Bernardo (Aron). The problem is that Thursday I had no pain whatsoever. The "pain threshold" for bending does not exist.

Friday crutches turned ornament. Especially after that one fell on my foot and decided that they were an encumbrance. Caetano and consulted, since I cops as the rotation of the joint, which can not occur under any circumstances, I was released (or forced the bar?).

Today I am here on a sweltering heat, putting up with life. It's hard to think straight with so many off days. Rain or the blazing sun that nobody deserves, I'll train Monday. I speak ill of both machines, but second will do a tribute to them, detonating them.

Here below are some references of what I liked about the surgery. Further comments in the coming days, training log and rehabilitation in http://bodyspace.bodybuilding.com/marilia05/ , log of mental training in http://www.istadia.com/go/marilia05 and anything extra will appear there.

than that, post-surgical recovery is always very boring. I favor a certain isolation, good food and hyper-protein, something guaranteed by Marcão who sent me jars and jars of whey. Vitamin C, glucosamine and chondroitin ... but that is for another post, another day.

THE HISTORY OF ACL SURGERY - P. Colombet, M. ALLARD, V. BOUSQUET, C. FOR LAVIGNE, PH FLURIN

http://books.google.com.br/books?id=L6MNXIC7x0AC&pg=RA6-PA602&dq=ACL+reconstruction+surgery onepage & # v = q =% ACL% 20reconstruction 20surgery & f = false

http://books.google.com.br/books?id=WpciU74pRWAC&dq=ACL+reconstruction+surgery&source=gbs_navlinks_s

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training for women: bringing up new problems

Between 2008 and 2009, Brazil noted the proliferation of super continuing education courses. In health, there is one on every corner. In Education Physical therapy and then reached obscene levels.

turned a wild market, unfair competition and non-meritocratic. An anything goes in which unscrupulous are taking advantage of confusion among students and young professionals over-exposed to brochures, direct mail and colorful posters promising sensational knowledge transmitted by unknown names.

According to analysts, this "NASDAQ bubble" in which any specialist without curriculum or practice is in the field of adventure education extension without the capacity to do so will burst. After the explosion, will remain only those who have much money to invest in marketing and the big names of competence.

Is that good or bad? I do not know. I do not know whether one can know now. All I know is that is has no way to continue.

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Fabiano and Caetano (my doctors, the orthopedic clinic of Berrini and H. Public Servant) ensure that recovery will be sensational. Caetano warns me that the problem is precisely the lack of pain. Soon, there will be some discomfort. However, the tissue is in the process of reconstruçãoe so fragile.

For those who have suffered similar injury, I have only one advice: boundless confidence in the surgeons. The reason is simple: the problems related to the healing of the junction tendon-bone are still controversial in the literature. Well appointed by XX, "anecdotal evidence" (the one that while not publishing with an "n" is the object of a reasonable exchange of experience among surgeons well trained and dedicated ) is richer than the scientific consensus.

A legal source:

Controversies in knee surgery - By J. Riley Williams, David P. Johnson

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I offered a few courses. The latter was to supplement and sports nutrition principles for martial arts in the core 7 Balls Tao. The course was planned for a day of activities, I was talking about a slide show of the time, a lunch-discussãoe practice. In this activity, prepare a meal with whey and each created their sandwich ingredients available from a table. Everyone took note of what and how much they ate and then made a critical analysis this meal: caloric composition and macro-nutrition in the context of an adequate diet to their practice.

That's enough for these martial arts are instrumented for admininistrar their own food? Give Training in professional sports nutriçãoe? Yes to the first, not the second.

Athletes come in all shapes, sizes, colors and information needs. A professional ethics of information about and technical education can provide what everyone wants, because those who have a higher demand should leave with the tools to go it alone or watch.

Professionals, however, pose another problem. Firstly, there are, or should be, minimum standards. You can not give a course of eight hours of sports nutrition for graduates from all backgrounds, including schools of the backyard that they do not even teach the basics of biochemistry, and expect to be able to use such information for decisions professional proficiency. It may help but not solve. This is a problem, especially when it comes to knowing which incorporates a large dose of tacit knowledge. I can speak 5 hours followed on the biomechanics of the dead lift. If the subject does not train for about two months, I guarantee that it is impossible to assimilate this information the level needed to be critically used in everyday life, and more, played (taught).

The problem is that there is a market that promises miracles lying to naive in the form of certifications. Someone builds (as built, is another long story) a reputation in a particular practice that matters to the market. Creates courses - so far, so good: it is a decent charge for knowledge was obtained through years of investment and practice. And it gives a certification to the dizzy making progress! Worse, because of this perversion, the goon believes that certification is more important than what he has to learn.

So, tomorrow or I, if canhalha, certification would give weight lifting (which in itself is nonsense, because knowledge is public domain, anonymous source and / or collective). The subject is five lessons, test, and left with a scrap of paper in hand with the acronym PET (powerlifting embromator tabajara). The following week, he puts a lot of practitioners alike to do deadlifts without touching on the synergistic muscle contraction, as in the isometric adduction of the scapula, as the perception of movement in the early lifting of the shoulders and about the catastrophe of the early elevation of the hip. And, yeah: injury.

Blame who? Mine!

Sorry, PET does not roll with me. I reckon, education, training, but do not provide PET certification (certified, yes - the certification, no).

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This weekend I was in State Championship / World Cup in Cape Verde Canyon, MG, organized by the athlete and professor Augustine Melo. There I had opportunity to examine and observe the use of bench shirts varied, but predominantly the brand Cannon.

Although I already knew the brand, not had even seen a large variety of models and copies, produced at different times. The brand has a few years and can be Engand, but it seems to me that the most significant technological innovations were introduced in the last two or three.

is important in making this relationshipp distinguish between "model" and "exemplary." The model refers to the type of material, type of collar, open, number of layers and other structural features. However, as different from other brands of bench shirt, cutting, fitting and sleeve measures are fully customized. There are two "T-Rex" identical, for example.

To clarify, I make a comparison with the famous and great shirts Titan. I sort the shirts Titan, all the models tested, as follows: firstly in terms of "permissiveness motion" comes the Fury of a cloth, described by the manufacturer as good for any style but more suited to the bench without arc ( "flatbencher). Then we have the F6 (of which there are several sub-models), which is most appropriate for the athlete who runs a curved bench, while still allowing a wider range of angles of the articulations ; s elbow and shoulder, as well as fitting and point of contact with the athlete's body. Finally, we have Katanas - A / S for bench presses and bent S / S bench presses without a bow. The Katanas, whose material is more consistent, has a different cut, with a twist seam on the triceps, which practically "force" the movement of the athlete. Another description would be that she so strongly favors a particular movement and any other damages both the athlete can not make large or no benefit from the equipment. Therefore, Titan has "models" rather than "exemplary." Although the athlete order a shirt tailored, his measurements will be within the general cut of the shirt you choose.

Manufacturing Cannon not work that way. All shirts are ordered and tailored, but not models exist in the sense described above. The same model can be made for an athlete footprint open or closed, fit high or low, or movement with emphasis on the triceps deltoid ripple eccentric / concentric with the joint elbow "outside-in" or "inside-out." Anyway: the pattern is determined by the mechanical movement of each particular athlete. Thus, a flatbencher and an arched supinator can both use a shirt T-Rex model. However, the mold used for each vary.

not know how it is done - I am not a manufacturer of equipment, but the athlete and student surveys. As such, I formed a very positive opinion of shirts manufacturing Cannon, who compete well with those imported. The use of multiple layers, also made by foreign manufacturers, in the case of shirts Cannon is, in some models, a mechanism to generate a specific type of resistance. As incredible as it may seem to someone who not handled these materials, an area of multiple-layer trelissada may offer less resistance and more elasticity than a single layer of NXG (tissue Titan's patented).

We can see how this national manufacturer uses creative with the material available and possible to create the effect of mechanical proteçãoe carry-over which the athlete supine needs .

The biggest news is a new shirt of two layers of new material, good strength and light. I was told by the owner and creator of the shirt, Roger Cannon, the company prepares to launch more innovations in the equipment market powerlifting.

look forward with great anticipation.

[Note: I am no athlete patrocindada Cannon brand, used shirts from all brands and in this particular event used an Inzer shirt brand]

More information:
http://www.canhaobenchpress.c om /

Marilia Coutinho, Ph.D.

CREF 059869-P/SP

Curriculum Sports:

http://www.athletebio .com/bra1963f1
http://www.bodystuff.org/curriculoesportivo.html

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Argentine government intensified protectionist policy

give and take.

The government of President Cristina Kirchner continues to intensify its protectionist policy to prevent what he calls an "invasion" of foreign products. Once you have applied since the second half of last year a series of measures that range from non-automatic licenses the imposition of quotas for products - including, Made in Brazil - now launches a new offensive, which involves the creation of a system One on One "to imports of products of the footwear, toys and appliances. These are "sensitive" sectors for Brazil since the country is a major supplier of the Argentine market.

Reporter Newspaper - Argentine government intensified protectionist policy

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Since last week we are here in retirement. It started with a bud of water in the backyard, a suspected punctured pipe. Digging Era, there appeared a bizarre connection, apparently dropped there by a service provider relapse, a benign interpretation or not, a more careful interpretation. Feet apart, one hole. The hole, looked at Adalberto, showed at least 3m deep. In the surrounding area, the ground cracks in the wall and in line with a dangerously padaço noise floor of the balcony. Urgently began a major operation to search and restore. What was under the "hole" was a huge pit of 3m deep by 1.5 m in diameter, not buttressed. The earth around was soft to the wall, on the one hand, and even the area under the house, on the other. Was excavated and shored up the area of the house with cement. It rained. The rain showed that the same or another service past, perhaps the author of the pit and catastrophic stupidly made, had left a pipe (coming from such a leak, a plumbing and seemed "dead") that collected rain water and drained to such a notch, contributing for years to create a moist soil, cute and under for wildlife (malignant). The rain gutters that produced the traditional cause me panic for many years. After much study, the output showed greater account to be put a blanket under metal roof on the lining. The roof was blown off roofs and revealed a thick layer of black powder. This powder consists of various debris, dead animals (insects, spiders, scorpions, rats, cockroaches, birds, etc.) and especially feces. Feces of all these animals. Given this, it was necessary to sweep the debris to fix the blanket. As the gutters damaged by years timber liner, the fit of them is missing in several places, producing holes. The black powder came through the holes and covered the whole house.

Immediately my eyes started burning, the nose had clogged and reactions such as sinusitis. During three days interacted with the powder inside, maybe a little more. When finally my cleaning lady came, warned that the encounter with her daughter for help, he also had allergic reactions at the time.

After that, a few days ago, I had a severe diarrhea with fever, similar to viral incomprehensible that he had had a couple of weeks before. The cleaning lady had other symptoms: bronchial asthma, headache, fever collar. At the hospital, they gave him inhalation. The rabbit that lived with me is dying of a neurological injury that caused him to lose orientation. The Veterinary suspect fungi.

researched, and it is crytococcosis coccidiomycosis or in the case of the rabbit. I am very fear that the case of my cleaning lady and her family and am taking action. They now say they are fine, but infection by these fungi can be deadly.

In my case, I researched all the symptoms and should not be fungus. That does not mean that there is a zoonosis of the same origin: the debris lining. Since the first disease for 3 weeks, this may be the origin. After all, the lining is damaged and full of holes for years, and they drip, every rain, a distillate of contaminated debris.

Workers also felt sick. Some had respiratory problems, diarrhea others.

This week we will do the same operation to put a blanket across the roof of the house larger. I am taking steps to protect the health of workers, cleaning staff and myself will leave the house for days when assignments are made.

occurred to me that my horror history the rain was, in part, an inaccurate perception of ongoing contamination. One day a friend asked me what exactly I feel about the rain. I replied that it is a wash of sewage. Sewage falling from the sky.

In fact, it rained inside my house sewer. The worst kind.

For years people have called to resolve this problem without any success. Thinking about the components of the waste material is a rare potions for those appalling that we see in books and horror movies. To which the witch only has access by evil powers.

Rain evil. Finally over.

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Manchester accepts offer from Real for Ronaldo

The Portuguese Cristiano Ronaldo should be the next big boost from Real Madrid, Kaka has already contracted for next season. On Thursday (11/06), Manchester United said it received a record bid of 80 million pounds ($ 257 million), and has already released the player to finalize the details of his contract with English club.

Reporter Newspaper - Manchester United accept bid from Real for Ronaldo

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Holocaust Museum in Washington closes after shooting

The Holocaust Museum was closed in honor guard Stephen T. Johns who died trying to prevent an attack with a rifle by a man of 88 years, identified by authorities as racist.

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WHO states that there is a flu pandemic

The World Health Organization (WHO) reported that its members are declaring influenza H1N1, new name for the flu, a pandemic - which means that the virus is causing the first global epidemic of flu in 41 years

Reporter Newspaper - WHO states that there is a flu pandemic

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Since the extra-terrestrial virus three weeks ago, my hunger and my taste has changed. Sometimes in less than 3 hours, here she comes. Comes out of nowhere, like an egg's meteoric céue pops up in my brain: HUNGER.

From there, nothing works until I feed him. And it needs to be fast, driven by an urgency that contains some risk. Risk of what? Hypoglycaemia? Sometimes.

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When hunger is salty food, what works are very low-fat soups made with chicken breast or ground duckling. What aconetceu with my cravings for steak and rib-eye? I do not know ...

Hypoglycemia

No matter how low glycemic carbs before workout I consume: they have been. At one point, a dizziness, a subjective feeling of sudden a lot of effort or fatigue to announce major hypoglycemia. We investigate all: normal examinations.

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Flight 447: the ships are local of debris, said Navy Searches for Airbus

Director of Social Communication of the Navy, Rear Admiral Domingos Savio Nogueira said on Tuesday (02/06) that three merchant ships of the Dutch flag and French are already in the area indicated by the radars of the Air Force planes in search of the wreckage of Air France flight AF which was 447, of Rio de Janeiro to Paris

Reporter Newspaper - Flight 447: the ships are local wreckage, said Navy

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continue throughout the night, said Air Force Flight 447

Aeronautics reports that two French researchers already in Brazil. In Rio, the defense minister has confirmed that Airbus crashed into the Atlantic Ocean.

G1 - World News - Searches for Airbus continue throughout the night, said Air Force

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: plane had crashed and depressurization

Strong turbulence, sudden depressurization, lightning and even an unlikely terrorist attack on board. It is still the wide range of hypotheses to explain the disappearance of the Airbus A330 of Air France, Sunday (31/05) night at the Atlantic Ocean. The only reliable information obtained so far by the aeronautical authorities of Brazil and France left the EICAS system - device for the company that transmits data on the operation of engines and main equipment of the plane - which reported outage and depressurization.

Reporter Newspaper - Flight 447: plane had crashed and depressurization

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Stories by half and badly told stories

Sold the idea of a college degree is the passport to a better future, that access to university automatically imply the social inclusion.

Daily Reporter - Stories by half and badly told stories

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Archive Vatican publishes secret for divorce from Henry the 8th

The Secret Archives of the Vatican announced it will publish copies of the letter of 1530 in which British nobles and religious leaders are asking the pope to annul the marriage of King Henry 8 th to Catherine of Aragon so he could marry Anne Boleyn.

The Globe

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Mexican Federation announces break from Conmebol

The Mexican Football Federation (FMF) announced that it broke relations with the Confederation of South American Football (CONMEBOL). As a result, Mexican teams will not participate in more of the Copa Libertadores and Copa Sudamericana,

Reporter Newspaper - Mexican Federation announces break from Conmebol

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Ahmadinejad announced that Lula will delay coming to the country

Iran's president, Mahmoud Ahmadinejad, sent on Monday (04/05) at 16 hours, a message to President Luiz Inacio Lula da Silva asked to postpone his visit to Brazil.

Reporter Newspaper - Ahmadinejad announced that Lula will delay coming to the country

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Advocacy seeks ban on layoffs

militancy of the field of Labour, the Workers' Party, used the act of May 1 in the Palace of St. Bernard, promoted by the CUT (Central Unica dos Trabalhadores) to collect signatures to a petition that asks the president Lula to draft a provisional measure that prohibits layoffs in the country. The idea is to gather 1.8 million signatures, which contitucionalmente would force the president to take action. The text now includes among workers still an urgent request by the vote of MP that persist as the effects of global economic crisis, companies are barred from firing employees.

Read more at: ABCD LARGEST NEWSPAPER - NEWS: Politics

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Five countries announced an embargo on the meat pigs Now the mansion in

Tue, Apr 28, 7:30 a.m. The ban on pork proliferates, even with the guarantees of the World Health Organization (WHO) , of the United Nations Food and Agriculture Organization (FAO) and producers that consumption does not increase the risk of pandemic flu. The World Organisation for Animal Health (OIE) said the disease's name is incorrect and should be called "American flu," since it originated in North America. According to the OIE, there is no pig affected. Therefore, the most appropriate name should be influenza America, as it was called the flu that hit the world in 1918 and 1919 and killed 50 million people.

Five countries announce embargo on pork - Forbes.com

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q Steve Jobs wants to demolish it and so not out of renewed media

City Council Woodside, California, Today reassesses the request of Steve Jobs to demolish a mansion for 84 years.

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Version 'Star Trek' debut on May 8

No more utopia in outer space. Or at least there is the new version of the future imagined by American director JJ Abrams to the famous science fiction novel Star Trek (Star Trek). With worldwide release scheduled for next May 8, the franchise continued its characters and icons already in the pop classics such as the USS Enterprise spaceship, but changed in relation to its content, creating a paradox: to retell the young Captain James T. Kirk and his commanding officer, Spock, the new version abandons their ideology. Instead of man redeemed, there are dilemmas of real life protagonists.

Read more at Daily Reporter

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Exposition in St. Paul reminds the idol Ayrton Senna

Hard not to remember that the 1st of May 1994, a doming. Ayrton Senna, Formula 1 champion, beat more than 300 mph on the curve Tamburello, Imola Autodrome. Who was watching the race on television caught her breath, bent, prayed and waited for the worst. Senna was dead. The country has mobilized to ensure his myth. It was sad.

Read more at Daily Reporter

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Correa says Ecuador will decide whether or advance 'back in time' Seeking ugly

From Caracas to Brazil BBC - striving for reelection in the elections this Sunday, the president of Ecuador, Rafael Correa, said that Ecuadorians will decide at the polls between "back to the past" or "continue with change" led by him.

More in: Estadao.com.br

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Roadmap bought success, Mexican properly tamed, rented studios, scheduled, but the protagonist is good .... Less than one month from the beginning recordings of Bela, the Ugly, the national version of Betty, the Ugly, Record not found her mocro with potential miss. Actually found, but still did not win.

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Dilma makes cancer treatment in the lymphatic system:

The Chief of Staff, Dilma Rousseff, 61, a virtual PT candidate to Plateau in 2010, reported during a press conference on Saturday (25 / 4) who is undergoing chemotherapy as part of treatment against the consequences of an Lymphoma

More in: News - Brazil - Limao.com.br

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Mexican Government suspends classes and inspects airports

CITY MEXICO CITY - The Mexican Government is taking steps to try to contain the epidemic of swine flu that has left 20 dead

Mexican Government suspends classes and inspects airports - Estadao.com.br

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WARNING: THIS IS A FIRST POST IN THE MATTER AND ANY ADDITIONAL COMMENTS AND SUGGESTIONS ARE VERY WELCOME. COMMENT WHAT YOU WANT, OBSERVED FACTS AND QUESTIONS. ALL THIS WILL HELP TO PRODUCE A GUIDE TO LARGEST UTILITY TO ENSURE THE SAFETY OF bodybuilders.

1. The CAGE (power rack). In fact, it should come as a sub-item in the item below. Given the importance of the risks that its use is, I highlight it:

a. There should be close MIRROR or behind a cage. The mirror distracts users who want to do squat, giving a wrong posture and dangerously excessive inclination of the trunk forward (because the practitioner does not stand to watch), increased torque at the articulation ; the knees, with consequent harmful stress, beyond the obvious risk of falling.

b. The other reason is that the mirror that attracts women unprepared put themselves dangerously close to the cage, she is using or waiting to be used (all equipment is potentially Aguad practitioners). The vicinity of the cage are no place for self-observation, since the person violates the same time all the safety standards, is positioned too close to the equipment, do not pay attention , will the bar and weights that can hurt you and hinder the training of those who use the equipment.

c. security procedure is that there is a FREE area around a power rack. I recommend that is at least 1m.

d. The sword of the cage is not support for stretching. For this, there is another area suitable for this.

e. There should be a small sign explaining procedures for alerting segurançae proper behavior in the vicinity or inside the cage. Nobody has to know these things. The poster could contain some variation of the following words: "Warning: the cage-rack or power equipment is reserved for workouts with free bar and rings loaded. Do not stay near the cage while it is being used. Keep a minimum distance of 1m from the edges. Do not ride around while being used. Do not talk to the practitioner who is using the cage. Do not use the cage for other purposes. "You can improve this text subject of the message.

2. The support equipment for use in bars loaded. The cage is just one of them and commenting. The other banks are the bench press and media for development. Basic rules:

a. not circulate around the equipment when in use or in preparation for use: it distracts the practitioner lifting the weight, creating risk for them, and exposes and the person who runs the trauma injuries if the bar moving to strike, or a ring accidentally falls on his feet (I've seen it so many times that I lost count).

b. Use always swords side safety when present (in the cage or supports for development, for example). They are providing security in the event of failure of the practitioner or concentric imbalance.

c. The bench should not be run without a minimum of supervision, even in relatively manageable loads. The worst accidents occur because of inattention by senseless acts of demonstration force beyond the real potential of the practitioner and wrong technique. It is recommended that the practitioner at least have someone look at it, feel very secure, and in fact "spot" the movement, if the load is greater. "Spotting" means do not land or curl while the friend does bench presses, but follow, UNTOUCHED, the toolbar so that it can be grasped in a possible concentric failure.

d. The preparation of a poster with safety standards is also recommended.

3. The dumbells. Today the dumbells are the subject of many complaints from many practitioners. Highlight the problems in order of importance:

a. Misuse. Some practitioners hurl light dumbells on the floor. Besides the problems I describe below, this behavior reflects psycho-social issues that have no idea how to approach, because when I showed a practicing throwing a weight of 14kg on the floor, I realized it was a man about 25 years old, apparently angry and very aware of the surroundings. It seems justified to interpret the teachers that these practitioners emulate the behavior of athletes in bodybuilding that does not bowl, but are concentric failure with very high weights, which fall from their hands. Unfortunately, this is causing the loss, damage, dumbells extremely useful: the 12kg, 14kg and 16kg. I want to draw attention to the fact that the knurled with dumbells are the best I've ever used until today and its replacement with dumbells rubber bar is unfortunate. The knurled grip allows a much safer and secure, with better quality training. Thus, it would be important to guide practitioners regarding the appropriate use such equipment. Mainly for the fact that they must never be thrown, because, being light, bounce and can easily injure another practitioner.

b. Dumbells dropped on the floor. Many people have hurt his foot and tripped them. Stumbling in the area of dumbells is quite risky, because the fall may involve hitting the head or other body part in other bars and dumbells, causing injuries serious.

c. Dumbells out of order. Not exactly a security issue, but it is a great inconvenience to all practitioners, as well as the source of conflict.

d. Dumbells without the numeric label of weight. This is a problem security. The dumbells are very similar. I know it does not differentiate between one of 22kg, 24kg, 26kg or 28kg. However, if the practitioner intends to do eight reps with 24kg and is inadvertently using a dumbell of 28kg, it feels heavy but, confused, stressed in a movement technique is inadequate, you can easily hurt yourself.

4. pulley machines. Just as dumbells should NEVER be thrown, with pulley movements should NEVER be discontinued at the end of the concentric phase, "dropping" support and allowing the steel bricks tumble. The cable is steel, not adamantium, and breaks. When a steel cable to a crossover smash, the disorder in the weight room is incalculable. The security problem here is that the media often drop the concentric causes "lock", lock that can cause this joint damage. The stride is very greater if the cable breaks during the concentric phase, which have seen it happen several times and has happened to me (in another gym.) My recommendation is that users are instructed not to drop the brackets and pulleys to prevent the bricks tumble.

All these recommendations are intended to prevent accidents, safeguard equipment for collective use and also to avoid unnecessary conflict. Sound of metal on metal is inevitable and even healthy, since it is the result of the SAFE use of equipment. Suppress, as was done in the past, charging "loud" bar for the heaviest users or the sound of swords hitting bars of the cage is UNSAFE because it can distract the practitioner and force him into a eccentric overload that is harmful. Thus: PROBLEM IS NOT NOISE itself - a problem if it results from improper use of equipment.

In my opinion, a small security guide in the weight room could be distributed at no cost to an absurd academy.

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Reporter Newspaper - Research associated with the use of mouthwash câ ncer

Fans of mouthwash with alcohol are the source of an Australian study that combines the use of such product to the increased incidence of oral cancer. The research was published in late 2008 in The Daily Telegraph, the Australian Dental College and indicates that the alcohol present in the mouthwash to be spread by mouth produces acetaldehyde, a carcinogen.

Read more ...

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UNESCO launches the world's Internet library

A rare collection, spread over 32 libraries in 19 countries, is now online. The United Nations Educational, Scientific and Cultural Organization (UNESCO) launched yesterday in Paris, the World Digital Library (World Digital Library, WDL), a literary and artistic collection available online in Portuguese and in six other languages. The WDL is actually a media center and has so far scanned 1,400 objects, including rare books, manuscripts, letters, films, sound recordings, photographs and illustrations.

Reporter Newspaper - UNESCO launches library world on the Internet

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Reprise "Senhora do Destino" is in the crosshairs of the Justice

Tedesco Nazareth to be careful. The Justice Department is watching the replay of the novel Lady of Destiny, the Globe, because of violence in scenes villain of platinum.

Reporter Newspaper - Reprise "Senhora do Destino" is in the crosshairs of the Justice

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Iran protest letter critical of the UN - Folklore

Iran has sent a protest letter to the Secretary General of the United Nations (UN), Ban Ki-moon for criticizing the speech of President Mahmoud Ahmadinejad against Israel, during a conference on racism this week. Iranian President was the victim of "unfair and unjustified" in the words of Iran's UN ambassador, Mohammad Khazaee.

Estadao.com.br

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Day on May 9 will offer in UNIFIEO , a very short course, just a sort of appetizer, the questions that have been discussed both in my site , blog , as in Portal Physical Education . Details about registration and time are here or below this text.

For anyone who has followed my reflection on alienation body strength & gender specific and women in their appropriation of the body, provides an opportunity to ask questions and suggest new directions. Education, for me, only makes sense if it is a two way street.

Furthermore, my recent collaboration with Walter Krause gave another Neto diversity and depth to this work, generating a new approach. Walter is a physical educator and has been devoted in recent years, searching for evidence in the literature that challenge old paradigms and put into practice tambéma perspective on the training we have in common. As a teacher and personal trainer, Walter has had very promising results with their own students.

This course on the 9th of May is only a prelude to other activities planned during the year, including more courses and online, as well as preparation of our book.

wait for you there with questions, suggestions, and especially with ideas to discuss.

STRENGTH TRAINING FOR WOMEN

Class: 20/09

Duration: 4 hours

Date: 09/05/2009

Classes: Saturday from 11:45 am to 15:45 h

Registration: 30/05/2009 to

Address: UNIFIEO - Campus Vila Yara - Av Franz Voegeli, 300 - CEP 06020-190 - Vila Yara - Osasco - SP

Tuition: U.S. $ 40.00

Registration until: 30/05/2009 ONLINE: http://www.unifieo.br/extensao/index.php

Information : 3651.9919 (from 7h30 to 13h) or 3651.9924 (13h to 22h) or send an email to: proextecultura@unifieo.br