The market for Brazilian publishing technical disclosure: the case of physical activity and training (Part 2)
began to discuss the dilemmas and challenges of thematic magazines in physical activity and training by the end of the end user. The production, consumption comercializaçãoe magazine issue involving many other stakeholders and relevant institutions. Today we will talk about the production what is consumed by the end user. I will talk specifically about the production of the contents of articles and news stories.
Like I said, the end user consumes four things in a magazine: information, entertainment, values and emotional comfort. This includes everything that he is consciously or unconsciously in the journal: the explicit content of a text news story or other content on different strata of conscious access, images or news story, advertising texts and images, sizes, colors, arrangements and many other elements of visual communication of text and image, the texture of the paper, the organization include of, etc..
The lowest level of production of the journal issue is the production of text and image or news story, also called informational text (the nomenclature of which I disagree, because there information everywhere). The "ideal type" of the text or news reporting is neutral, explicitly justified arguments and sources. For many years the sociology of knowledge and linguistics has shown that there is strictly neutral speech even harder sciences. There would then be a gradient between the neutral and factual discourse more and more persuasive. Example: "are dumbells equipment for resistance training consisting of two structures with variable weights attached by a short bar for grip versus the dumbells Masteraçoboaforma have the vulcanization of protecting the high quality side calibrated weights up to 15 micrograms variatios knurled grip high adhesion for greater safety. Buy dumbells Masteraçoboaforma SuperDeluxe. "
Even without the utopian absolute neutrality, neutrality, organized skepticism and empirical consistency are ideal to be pursued. Just as in science there is a total exemption on peer review, to give these values introduces an MMA able to quickly destroy all that is best in our culture.
Thus, the technical writer will never be completely neutral because it has interests and agendas - hidden or open. He has his affiliations methodological admiration for authors and icons and a lot of that is not purely intellectual. But it should be charged by the largest possible exemption publishable in its parts. This is the only way to make the return to work: the journal (magazine), the exemption requires the author must give assurance that it will not undergo any Coers it to defend their views, provided they comply with the agreed start methodological elements (such as exemption consistent empirical explanation of sources, consistency argumentative).
Thus, the good editor helps the author to improve the quality and quantity of information conveyed in the text, without ever changing the substance of the content.
This is ideal, and this is the exception in our country. First, an important part of the authors, willingly or induced by others, trafficking in practice persuasive speech into text or news reporting. The story turns into a propaganda disguise. Let's say the story is about a new technology of free weights that self-adjust the load with a magical little button. The author can report the development of this technology, operating mechanism, interviewing the manufacturer, a pair of users and draw attention to the fact that the benefits or otherwise of the system will be measured with the time of application. However, the author can decide to show (stand, actually) that it is a great revolution in equipment and training before her all the rest will be a disposable past. The most common is to adopt the latter approach, unfortunately.
Moreover, the editorship of thematic magazines in Brazil in general play against the principles that ensure a dynamic publishing market, powerful and influential (those discussed above). I've had a publisher, a magazine supposedly high-quality, imposing change the duration of a particular episode of five for a year. Was "more interesting" shorter. However, interesting or not, one is true, the other is Lie! He never left the area, do not write for this magazine (Piauí). At Galileo, for years, found a publisher who was a good short essay on Darwin with a preposterous and erroneous content. The article was about the danger of creationism. Do not allow the little text from the publisher - not written more for the Galileo (this is called "closed door"). A revised training (already gone) asked me a matter of "light" (which I avoided confronting estilão fitness alienated, please) giving "tips" training for women. Just like me, every technical writer with some ethics has a collection of similar cases.
explore a little of the interests that drive the dynamics described above. Without going into too many technicalities, who studies the production of "symbolic goods" (information, speeches in general) means that they have a value. This value has an important relationship with the status who produced it and "sold". A scientist wants to publish, but also want to be named. Sometimes, rather than publish, be cited. The consequences of the appreciation of his "good" are many and varied and include, to be straightforward, its very physical survival.
The author is a professional technical writer by craft. Although the subject itself is not paid (in the case of some scientific disciplines, Article accepted for publication requires payment), she appreciates the author, the journal, the authors cited, the subject area and a myriad of other components. The author has very worldly interests - not only does it for love of humanity, though he can do it (hopefully you do).
The editor has a great interest: the viability, growth and competitive advantage of magazine editing. He has to balance several sometimes contradictory forces: the author claims more space, and he knows that the additional space will reduce the player's stay on the page, the "journey" through the author's note that he finds very important, but that make the subject boring to the average reader, which can cause a reduction in purchase and magazine subscriptions, which can erode the value of the ad and also attract fewer advertisers, which , in the end, devastates magazine.
With all these difficulties, the world proved it is possible to produce thematic magazines in quality. Not easy, is not trivial, but possible. The more magazines, to a certain extent, on the same theme, rather, the competition is healthy.
This is a topic for another text. For now, we are here.
0 comments:
Post a Comment