Phrases Of High School

Illustration genius of the powerlifting Marcelo

We've got our table at the end user, our technical writer and my editor. At this point, the situation gets complicated and the threads that entrap them. The quality of the magazine from the standpoint of the user's interests end is directly related to the identity of technical writers and editors, which in turn are either not recruited for this market as other determinants: the relationship between production academic and the market in that specific area, the relationship between the journalist and academic themed monopoly on disseminating technical status disclosure the technique for the academic and journalist, among others.

These relationships, in turn, are influenced by the nature of the publishing market divugação technique, whose features are largely shaped by related industries, either as owners, sponsors or advertisers of the magazine issues.

A good scientist or technician in any field, accepted gladly the invitation to write a story for the Folha de Sao Paulo (in any of his notebooks, which are similar to regular thematic). For decades, this journal has cultivated the image of quality, exemption ("Leaf, tail stuck to the reader), opinion maker, as well as a forum for debate for elite. A good scientist, doctor or nutritionist writes for Fitness. "Get it wrong".

Not coincidentally, Health magazine has become a paradigm of bad quality editorial, the subject of scholarly articles and theses. In a gradient variations, this publication is situated on the edge of persuasive speech disguised as entertainment, entertainment associated with alienating conservative values, the blatant appeal to the emotional comfort that certain statements (false) cause, bordered on blackmail. All the clichés aesthetic, social and moral are there, in all editions, kaleidoscopically.

The problem is that a relevant part of the projects editorial in health, nutrition and training in Brazil, "saw Fitness." The formula is so successful that it attracted international investment: This year Brazil entered the giant Shape ( http://www.revistashape.com.br/index.php/master_page ) . The April implanted the Brazilian Men's Health about five years and she was far enough away from the American parent. In Men's Health, is invariably a "diet of the abdomen ( http://menshealth.abril.com.br/revista/28.shtml ). The Shape unabashedly brings the title of a proposal relating to "body toned without weight lifting" (I wonder if it would not fit a lawsuit for illegal practice of profissãoe quackery by CREF).

A strategy to understand the problem is the loss of advertising revenue of magazines and newspapers. With the diversification of medias and especially with the portals on the Internet, some substantial advertising budget on trade and industry has shifted to them. This budget atrophy may have triggered a funnel shape and content. It seems intuitive: the more money available, the easier it is to experiment with new and niche formats. The less money, investment tends to focus on safe return.

The output of traditional American combat this was raising revenue leakage back the advertiser to his "arm digital ". With the sites of publications, magazines (printed) return to vitality, reclaiming the lost advertising revenue for the printed version.

Perversely, this has not happened in Brazil. The effect was fully submit the publishing industry magazine industry topics, making it hostage to their interests. Thus, the uphill struggle for the establishment of the principles of neutrality, impartiality, and depth were critical drain below, along with advertising dollars.

Advertiser Brazilian, spoiled, have no interest in critical content in the magazine where advertising. The more "soft" (read: superficial and instantly perishable) are matters better, because the magazine is turned into a book publicist. Some catalogs are already advertising "face" of the magazine in our area, without the reader to give account of transvestism. Magazine or newsletter owners are not in themselves a bad thing: the U.S. industry supplements Vitamin Research Products has high quality technical newsletter, where renowned scientists and doctors write ( http://www.vrp.com/newsletter.aspx ). This is the opposite effect to that observed in Brazil: a consumer market demanding Forcaos industry to invest in information about and communication of quality to win the confidence user.

Instead of the virtuous circle commented on the first article in this series, what we see is a vicious circle: the advertiser spoiled invests conservatively in the vehicle more attractive and less critical cal as possible. The reader who has never been fully educated as critical and demanding consumer of information for decision making, buying the magazine and conservative surface, stimulating the tyranny of the advertiser.

How to combat this vicious circle? As alternatives to ensure publications charlatans in health? How to prevent good projects editorials deteriorate into a "boaformização? How do these healthy alternatives editorial projects economically viable?

questions that remain for the next articles.

Difference Between Reason,recycle, Record

Feats: retain, enhance, produce

The market for Brazilian publishing technical disclosure: the case of physical activity and training (Part 2)

began to discuss the dilemmas and challenges of thematic magazines in physical activity and training by the end of the end user. The production, consumption comercializaçãoe magazine issue involving many other stakeholders and relevant institutions. Today we will talk about the production what is consumed by the end user. I will talk specifically about the production of the contents of articles and news stories.

Like I said, the end user consumes four things in a magazine: information, entertainment, values and emotional comfort. This includes everything that he is consciously or unconsciously in the journal: the explicit content of a text news story or other content on different strata of conscious access, images or news story, advertising texts and images, sizes, colors, arrangements and many other elements of visual communication of text and image, the texture of the paper, the organization include of, etc..

The lowest level of production of the journal issue is the production of text and image or news story, also called informational text (the nomenclature of which I disagree, because there information everywhere). The "ideal type" of the text or news reporting is neutral, explicitly justified arguments and sources. For many years the sociology of knowledge and linguistics has shown that there is strictly neutral speech even harder sciences. There would then be a gradient between the neutral and factual discourse more and more persuasive. Example: "are dumbells equipment for resistance training consisting of two structures with variable weights attached by a short bar for grip versus the dumbells Masteraçoboaforma have the vulcanization of protecting the high quality side calibrated weights up to 15 micrograms variatios knurled grip high adhesion for greater safety. Buy dumbells Masteraçoboaforma SuperDeluxe. "

Even without the utopian absolute neutrality, neutrality, organized skepticism and empirical consistency are ideal to be pursued. Just as in science there is a total exemption on peer review, to give these values introduces an MMA able to quickly destroy all that is best in our culture.

Thus, the technical writer will never be completely neutral because it has interests and agendas - hidden or open. He has his affiliations methodological admiration for authors and icons and a lot of that is not purely intellectual. But it should be charged by the largest possible exemption publishable in its parts. This is the only way to make the return to work: the journal (magazine), the exemption requires the author must give assurance that it will not undergo any Coers it to defend their views, provided they comply with the agreed start methodological elements (such as exemption consistent empirical explanation of sources, consistency argumentative).

Thus, the good editor helps the author to improve the quality and quantity of information conveyed in the text, without ever changing the substance of the content.

This is ideal, and this is the exception in our country. First, an important part of the authors, willingly or induced by others, trafficking in practice persuasive speech into text or news reporting. The story turns into a propaganda disguise. Let's say the story is about a new technology of free weights that self-adjust the load with a magical little button. The author can report the development of this technology, operating mechanism, interviewing the manufacturer, a pair of users and draw attention to the fact that the benefits or otherwise of the system will be measured with the time of application. However, the author can decide to show (stand, actually) that it is a great revolution in equipment and training before her all the rest will be a disposable past. The most common is to adopt the latter approach, unfortunately.

Moreover, the editorship of thematic magazines in Brazil in general play against the principles that ensure a dynamic publishing market, powerful and influential (those discussed above). I've had a publisher, a magazine supposedly high-quality, imposing change the duration of a particular episode of five for a year. Was "more interesting" shorter. However, interesting or not, one is true, the other is Lie! He never left the area, do not write for this magazine (Piauí). At Galileo, for years, found a publisher who was a good short essay on Darwin with a preposterous and erroneous content. The article was about the danger of creationism. Do not allow the little text from the publisher - not written more for the Galileo (this is called "closed door"). A revised training (already gone) asked me a matter of "light" (which I avoided confronting estilão fitness alienated, please) giving "tips" training for women. Just like me, every technical writer with some ethics has a collection of similar cases.

explore a little of the interests that drive the dynamics described above. Without going into too many technicalities, who studies the production of "symbolic goods" (information, speeches in general) means that they have a value. This value has an important relationship with the status who produced it and "sold". A scientist wants to publish, but also want to be named. Sometimes, rather than publish, be cited. The consequences of the appreciation of his "good" are many and varied and include, to be straightforward, its very physical survival.

The author is a professional technical writer by craft. Although the subject itself is not paid (in the case of some scientific disciplines, Article accepted for publication requires payment), she appreciates the author, the journal, the authors cited, the subject area and a myriad of other components. The author has very worldly interests - not only does it for love of humanity, though he can do it (hopefully you do).

The editor has a great interest: the viability, growth and competitive advantage of magazine editing. He has to balance several sometimes contradictory forces: the author claims more space, and he knows that the additional space will reduce the player's stay on the page, the "journey" through the author's note that he finds very important, but that make the subject boring to the average reader, which can cause a reduction in purchase and magazine subscriptions, which can erode the value of the ad and also attract fewer advertisers, which , in the end, devastates magazine.

With all these difficulties, the world proved it is possible to produce thematic magazines in quality. Not easy, is not trivial, but possible. The more magazines, to a certain extent, on the same theme, rather, the competition is healthy.

This is a topic for another text. For now, we are here.

 

 

 

 

 

 

 

 

Hanging Scarf Valances

Evolution of powerlifting equipment manufactured in Brazil: a comment on Mark Cannon

The market for Brazilian publishing technical disclosure: the case of physical activity and training (part 1)

What is a thematic journal? The answers are varied and often conflicting. Let's go through this issue by the levels of actors in the process of producing, trading and consuming this item.

begin with the consumer, which will be the focus of this text. The consumer consumes four things in a magazine: information, entertainment, values and other items of group identity, and finally, emotional comfort. There are overlapping. There are also contradictions, and serious.

The first contradiction concerns the nature and role of information in a thematic journal. Much of the thematic and technical journals. Except by magazines erotic / porn, and a few other esoteric, almost everything is technical and largely scientific. We live in a scientific and highly technological society in which these components are embedded in any merchandise, information or action of individuals.

The information therefore has two main functions: to optimize a decision to expand its consumer and the "situation model" of consumer information about the content. Both functions increase the amount of control and power of the consumer information about their individual actions with respect to information content. Several models attempt to explain the relationship between the quality (language, vocabulary, approach, depth, freedom, transparency, inclusiveness, etc..) quality and quantity of info about the decision which affects this information. These models have focused on individual decision, albeit in a social context. Already ampliaçãoe / or updating the "situation model" concerns the relationship of consumer information with a certain context, socially shared .

Say Magazine theme is about cars. Information of good quality and quantity on a system of innovation in fuel use can determine a user's decision about buying a vehicle. You can also show him that the technological route of fuel control systems shows a trend. Aware of this, the information user has greater control over the major themes of fuel systems on fuel-efficient vehicles. Become a most powerful actor, because it has more tools to communicate with other actors (sellers or the vehicles of information). Becomes more costly to the merchant to "push" that a consumer commodity makeup or false information. I find unnecessary to transfer the case to the area of physical conditioning and training, where empurroterapia is what dominates the market.

Thus, information of good quality and quantity increases the critical power and efficiency of decision making of its consumer, generating a virtuous circle (from the standpoint of consumer interests): scale, consumers gradually shape a market of info object An Information the increasingly sophisticated and capable. This, however, is the subject of the next text (produçãoe marketing information).

having brushed the information, let us turn to the consumption of entertainment. A not negligible consumer magazine theme is more interested in content as entertainment than as a tool of empowerment. People generally forget that the educated person is happy by obtaining new information. Pleasure can come from the buzz about the positive elements of the contents of this information (a rare species of white lions are reproducing, for example), and the unusual (monkeys quantify with pebbles), as to funny or as to the form (language, vocabulary).

From the standpoint of the consumer, entertainment and "empower" (to power) are contradictory. From the standpoint of both producer and marketer of information, almost always are in our country.

The question of values is serious. In biological science communication, for example, until today not easy to confront "the best research evidence" racist and sexist ideas about gender and ethnic superiority, even if it (the superior) is a travesty of "difference & rdquo ;. In our case, very serious moral prod wounds, such as moderation, normalcy and naturalness. The speech is the majority of medicine and the industries that feed it, like pharmaceuticals. Thus, the exercise should be moderate, there is a normal weight and a natural shape or functionality. It is subversive to say that with such moderate exercise cardio-vascular diabetic foot will lose, there is no normal weight, but body composition appropriate to the individual and the nature optimized to play in, and not to live in quality or enjoyment. The advertisements in the area of training and conditioning always show the famous tape tummy, the display of balançae a gang of white youths and ever-of the same height (a normal curve flat).

Finally, there is the question of emotional comfort. The content of information, dramatically inconsistent with the moral values of the consumer, can cause discomfort. We must not forget that people have a strong urge of belonging that makes them cling obstinately to the value of normality. In desperation, can not see that normality is socially constructed by the other actors - media, pharmaceutical industry, fashion industry, other health professionals - is a Ficca will unattainable, and not a major segment of the population ("norm"). The lie that a standardized training circuit, without strength, without the slightest foundation saline, three times a week in a correct environment in the hypnotic woman what she sees as "deviations" is almost impossible to combat. The proof is the multiplication of academies that follow this model.

publishing market, unfortunately, is not in disagreement with this trend.

About him speak next. Today we are left with the consumer.

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